In HubSpot, there are four standard object types (i.e., contacts, companies, deals, and tickets) and other object types such asmarketing events.
When your business requires a different object, you can consider defining a custom object. This includes creating its properties and customizing the associations between the custom object and other objects, such as HubSpot's standard objects.
Once a custom object is defined, you and your users can manage and use the object in HubSpot. For example, you will be able to: