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Integrating AFAS and HubSpot: Streamlining Your Business Operations

Author avatar Bas Welhuis
Feb 20, 2023
Operations Integrations
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Integrating AFAS and HubSpot: Streamlining Your Business Operations

About AFAS and HubSpot

As a business owner, you want to make the most of your resources and streamline your operations as much as possible. One way to do this is by integrating your business management software with your marketing and sales platform. AFAS and HubSpot are two popular tools (especially in the Netherlands) used by many businesses, and integrating them can bring a multitude of benefits to your organization.

AFAS is a comprehensive business management software that helps you manage your financials, HR, projects, and more. HubSpot, on the other hand, is a leading marketing and sales platform that offers a range of tools for lead generation, email marketing, customer relationship management (CRM), and more. Integrating AFAS and HubSpot can help you streamline your business operations, eliminate manual data entry, and make better use of your resources. Here's why, and how we do it.

3 benefits of integrating HubSpot and AFAS

As businesses continue to seek new ways to optimize their operations and drive growth, they turn to tools that aid in as many processes within the business as possible. Combining HubSpot and AFAS does exactly that. Here are some of the advantages of integrating AFAS and HubSpot:

1. It eliminates manual data entries

One of the biggest benefits of integrating AFAS and HubSpot is the elimination of manual data entry. With the integration, data is automatically transferred from AFAS to HubSpot, and vice versa, so you don’t have to manually enter data into multiple systems. This saves you time and reduces the risk of errors, ensuring that your data is accurate and up-to-date.

2. It provides far-reaching automations

Another benefit of integrating AFAS and HubSpot is the ability to automate certain processes. For example, you can set up workflows in HubSpot to automatically create leads and contacts in AFAS, or trigger email campaigns based on specific actions taken in AFAS. This allows you to streamline your business operations and focus on more important tasks.

3. It gives you fuel for data-driven decisions

The integration between AFAS and HubSpot also provides better visibility into your sales and marketing activities. You can see how your marketing efforts are affecting your sales pipeline and make informed decisions about your next steps. Additionally, you can use the data in HubSpot to identify which marketing channels are working best for your business and make adjustments accordingly.

In conclusion, integrating AFAS and HubSpot can bring numerous benefits to your business, including the elimination of manual data entry, automation of certain processes, better visibility into your sales and marketing activities, and improved customer experience.

If you’re looking to streamline your operations and make the most of your resources, consider integrating AFAS and HubSpot.

Business case AB Texel Transport

Let's look at what an integration like this can accomplish on an enterprise level. We've connected AFAS and HubSpot for our partner AB Texel Transport, with stunning results.

AB Texel Transport is a leading transportation and logistics company that operates throughout the Netherlands and beyond. The company provides a range of services, including road transport, warehousing, and distribution. AB Texel Transport is part of Royal A-ware, representing 2.2 billion Euro in revenue in 2022.

On average, our customers have a fairly complete and complex IT architecture consisting out of multiple platforms. AFAS is often part of this architecture.

The impact of our integration

For AB Texel, we've integrated AFAS and HubSpot in order to have a clear single-source-of-truth. AFAS, is in this case used as HRM, HubSpot as CRM. The integration we developed delivers makes sure everything is always synced, even in a fast-moving enterprise environment such as AB Texel.

Within AB Texel, HubSpot is used as a CRM to have a holistic overview of customers. With this you can think of:

  • All communications (email, phone, portal)
  • Complaints registration
  • Sales opportunities and information
  • Order information

By developing a seamless connection between these two powerful tools, we have unlocked numerous benefits for businesses operating at an enterprise-level.  We have not only established a smooth data flow between the two platforms, but we have also leveraged their unique capabilities to optimize the integration and create a true impact on their business results.  

Are you using AFAS and want to leverage the power of Hubspot as well? Let's talk.

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